Sunday 1 May 2011

INTERNSHIP AT THE STUDIO



After my first trip to New York I started an internship in one of the biggest and most professional photographic studios in London. It was a groundbreaking experience, the first time I saw with my own eyes, how all those big and impressive productions happen. I could properly feel the atmosphere of it and what is more, I could meet people standing behind it.
Some really amazing talents, impossible creativity and professionalism.



And on top of that: many many hipsters. People who talk and make appearance. What is the purpose? Doesn't really matter, as long as they know how to do it. That is enough to get yourself accepted among artist and media people. Nothing new, there was always a big demand for posers who are there simply to reflect modern trends. Accept for this time, these trend reflectors are actually making impact. They are there making sure that the crowd looks identical enough. And that's what happens. Real mixes up with fake and in the final outcome it might be really hard to distinguish or identify what is what.



I did some reading and a little bit of writing and that's what I come up with:

"Almost by definition a real hipster isn't an artist. The hipster is the cultural figure, who understands consumers purchases within the familiar categories of mass consumption (but still not available to everyone; only to the hip consumer/rebel consumer) – the right vintage T-shirt, the right jeans, the right food, the right photograph – to be a form of art (subculturation of consumer capitalism). They might be called critics, re-mixers, curators or the copy-writers who follow the actual artists but they are never artists themselves. At best, it seems, that they are art students; people who aspire to create art (hangers-on, poseurs, rather than art makers)."

READING:

N+1, What Was the Hipster?: A Sociological Investigation, Harper Collins, Inc. (26 Oct 2010)


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