Sunday 1 May 2011

BEAT GENERATION AND THE 70.



Soon after I got interested in hipsters and their impact on modern art/media, a film dedicated to Alan Ginsberg and the rest of the Beat Generation was released. "Howl", as well as the exhibition (showing hipsters of the 70. in photographs) I saw a few months later, back in London (Hipster Angleheaded at National Theatre), made me want to learn more about the history of this phenomenon. After a little bit of research I learnt that hipsters have been around for much longer than I thought. The first time this term was used in 1950's and even though it refered to a completely different group of people than today, certain elements definitely stay the same. And that what makes the subject even more interesting. Knowing the genesis of hipsterism is also very useful when it comes to investigating it and describing it.

Another thing that I learnt while researching all those different periods and the trends is a very heavy presence of the 70's in the most recent fashion collections (Marc Jacobs, Gucci, Sonia Rykiel . . . ). It seems like it's not only "the streets" and art galleries that turned their eyes on the period that belonged to the Beat generation.



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