One of them is more traditional one; this is when a photographer gets signed up with a photographic agency that takes care of promotion, portfolio and getting contracts with very very big clients. The shoot usually happens with a lot of people involved and a massive budget. This kind of work is usually for big campaigns, editorials or look books. Thats the way things are being done in the studio I worked for during my internship.
This kind of job is very prestigious and must be really satisfying as well. Not only you are getting paid a lot of money, you also get to travel and you get to work with the biggest names in the industry.
On the other hand it is very stressful and very often the creative part belongs more to the art directors than to the photographer itself. There is a lot of DIFFERENT people you have to deal with and what's worse, work according to what they want even if they dont have a clue.
Another way of working, within fashion is to stay more independent but potentially less busy and maybe even money less. And what is the worst, luck of talent can't be covered up with anything. ANYTHING. Talent and the ideas are the only thing that can attract the clients. You dont have a n army of assistants and famous stylists standing behind you so all you can rely on is your photography.
Working this way allows more freedom. Work has it's own character and stays true to to what it was supposed to be. But not everyone can make it this way.
Being able to experience both things (not as a photographer, as an observer) I started questioning my future plans and ideas of what fashion industry really is. I started rebelling against things being so harsh whichever way you go, I find an impossible situation, the fact that you simply cannot balance these options.
An element of that dilemma and rebelling will be also a part of my final work.
READING:
Geoff Colvin, Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else, Portfolio (May 2010)
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