HIPSTERS vs. INTERNET

Widespread use of the Internet is one the things that appears in the hipster criticism. It is being blamed for unification of fashion, different kinds of trends, culture in general;

"(Hipster is) linked to the widespread internet use, and the dwindling time in which a fashion moves from an expression from individual style to something photographed, blogged, reported on, turned into a trend, marketed and sold..."

What was the hipster? Sociological investigation.

"I think it goes way further than that," he says, "if you think of the sociological impact of the internet, which has led to this uniformity of taste, this homogenisation of a certain kind of coolness. It's scary because it spreads like a virus and it's hard to define yourself against. I think the very notion of the suburbs in the old-fashioned sense – that homogenised sprawl of corporate housing and malls – is like a metaphor for something much bigger."

Arcade Fire's Win Butler, The Observer, Sun 28 Nov